Blues are a catch-all term for the globalization faction that set up the world as it is, and have created a strong need for Consumerium Services because of things they ignore. They will likely be at least a tendency in the Consumerium social club saying "oh we can leave THAT up to the market."
The rest of what is said here is controversial and intends to summarize how Blues will fit into the Consumerium social club and influence perhaps the Consumerium Governance Organization. Since Blues must define their own values and concerns, no one who does not consider themselves a Blue should edit this article - what is here is only for illustration & discussion, and a copy of the original has been archived, so feel free to edit this now. If you think you're being stereotyped, you're right, so please just fix this:
Blues are the good old conservative guys in (blue) suits who come over the (blue) sea and drop bombs on you from the (blue) sky with some Empire. Many think Pinks and Greens are cute or silly, and Reds scary.
They see no basic problem with capitalism and enjoy betting on both sports and the stock market, seeing no problem with basing the whole economy on bets. In this they are kind of similar to trolls but unlike trolls they try to foment a good reputation.
Some Blues advocate Natural Capitalism however or see basic problems with economics like the Greens do. Some Blues also advocate ethical investing and moral purchasing as a way to refine "the system" without radical change. Most understand how central an audit and accounting standard are to keeping any market system going.
Many may think there is no need for Consumerium Services because in their ideology, economic choice is so separate from moral choice that a buyer who does not choose the lowest price is "always cheating himself." In their view, no price premium for a better comprehensive outcome is better placed getting that outcome, than saved and spent on one's nonprofit objectives, by oneself.
There are definitely advantages to the Blues' point of view, after all, they rule the world, and it's not for no reason. It should be completely understood.