From Consumerium development wiki R&D Wiki

    Ideology is a set of beliefs that is very consistent from the point of view of those who believe. It is instructional capital but rather than telling you what to do, it tells you what to ignore and deny. Then, what to do tends to be quite limited, and you don't feel you are being manipulated by the ideologists. Various ways ideology affects Consumerium Services:

    Faction activity is intended to reflect ideologies and help people to work closely with others who share their ideology before they foist their joint view on everyone else. This will often reduce conflict and prevent forms of troll-formative injustice.