User data

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What user data would make Consumerium Services more useful to the Consumerium end user? What would we like to know about them, and what would they like to reveal via the Consumerium protocol, and where and how could distributed data be stored to prevent a large scale privacy leak?

Possible data we might exploit, if the user voluntarily makes it available:

RFID might make all of this quite visible to vendors, but not to consumers.