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(Session 6 and 7 - Communication plan)
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'''Learning objectives''':
'''Learning objectives''':
:#Different ways to measure success?
:# Different communcation plan models
 
:## How company size affectrs communication planning
:# How do trends influence the communicattion planning ?
:# How to measure the effectiveness of the communication plan


== Session 5 and 6 - Brand strategy ==
== Session 5 and 6 - Brand strategy ==
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