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Session 6 and 7 - Communication plan
(definition of brand strategy from businessdictionary.com)
(Session 6 and 7 - Communication plan)
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== Session 6 and 7  - Communication plan ==
'''Problem''': What does a communication plan involve?
'''Learning objectives''':
:#Different ways to measure success?
== Session 5 and 6 - Brand strategy ==
== Session 5 and 6 - Brand strategy ==
'''Problem''': How to create a brand strategy?
'''Problem''': How to create a brand strategy?
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