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User:Jukeboksi/BBA studies/Nonprofit-markkinointi: Difference between revisions

Starting on === Planning the graphical image ===
(started the === Planning the message === portion)
(Starting on === Planning the graphical image ===)
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* [[w:Empathy|Empathy]] and [[w:solidarity|solidarity]]
* [[w:Empathy|Empathy]] and [[w:solidarity|solidarity]]
* [[w:Equality|Equality]]
* [[w:Equality|Equality]]
=== Planning the graphical image ===
* Light eminating from a screen is expressed within the [[w:RGB color model|RGB color model]]. Combining all three lights; Red, Green and Blue gives white light.
* Color printed on paper is usually expressed within the [[w:CMYK color model|CMYK color model]]. Combining all colors; Cyan, Magenta, Yellow gives an impure black. The 'K' represents the black ink used to make pure black and grays.
* For consumer to perceive same color in [[w:print|print media]] and [[w:display device|display device]] one must match RGB lights to CMYK colors and CMYK colors to RGB lights


=== Planning the video production ===
=== Planning the video production ===
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