Bureaucrats, developer, Administrators
9,854
edits
User:Jukeboksi/BBA studies/Marketing: Difference between revisions
m
fixing link(s)
(+ This article used to be at the address https://GloBBA12.si/wiki/Marketing from 2012 to 2016 and https://wiki.study/regarding/Marketing from 2016 to 2020) |
m (fixing link(s)) |
||
| Line 1: | Line 1: | ||
:{{Q|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.|Wikipedia|[[w:marketing|marketing]]}} | :{{Q|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.|Wikipedia|[[w:marketing|marketing]]}} | ||
:{{Q|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.|jubo-jubo|[[marketing]]}} | :{{Q|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.|jubo-jubo|[[User:Jukeboksi/BBA_studies/Marketing|marketing]]}} | ||
:{{Q|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing|marketing]] [[w:communication|communication]] used to persuade an [[w:audience|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.|Wikipedia|[[w:advertising]]}} | :{{Q|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing|marketing]] [[w:communication|communication]] used to persuade an [[w:audience|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.|Wikipedia|[[w:advertising]]}} | ||
| Line 12: | Line 12: | ||
# [[#Corporate Social Responsibility|Corporate Social Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] ) | # [[#Corporate Social Responsibility|Corporate Social Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] ) | ||
# [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]] | # [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]] | ||
Sales and marketing specialization track | Sales and marketing specialization track | ||
# [[#Creative Corporate and Marketing Communication|Creative Corporate and Marketing Communication]] | # [[#Creative Corporate and Marketing Communication|Creative Corporate and Marketing Communication]] | ||
# [[Innovation Management for Global Competitiviness]] | # [[User:Jukeboksi/BBA_studies/Innovation Management for Global Competitiviness]] | ||
# [[ | # [[User:Jukeboksi/BBA_studies/Marketing#Strategic Business-to-Business Relationship Management|Strategic Business-to-Business Relationship Management]] | ||
# [[#Successful Event|Successful Event]] | # [[#Successful Event|Successful Event]] | ||
# [[Sales and selling#Business-to-Business Selling and Sales Management|Business-to-Business Selling and Sales Management]] | # [[User:Jukeboksi/BBA_studies/Sales and selling#Business-to-Business Selling and Sales Management|Business-to-Business Selling and Sales Management]] | ||
Marketing#Strategic Business-to-Business Relationship Management | |||
{{Marketing}} | {{Marketing}} | ||
{{Internet marketing}} | {{Internet marketing}} | ||
| Line 539: | Line 536: | ||
* '''[[w:Customer experience systems|Customer experience systems]]''' are integrated [[w:Business Support System|business]] and [[w:operational support systems|operational support systems]] (BSS/OSS) for [[w:telephone company|telephone company]] that particularly address [[w:service provider|service provider]]s’ mandate of focusing on the [[w:customer experience|customer experience]]. [...] the remaining differentiator is how well a company can deliver a customer experience that is ''personalized, rewarding, and meets customer needs''. (Peppers & Rogers 2005) <ref>{{cite book|author1=Martha Rogers|author2=Don Peppers|title=Return on Customer: Creating Maximum Value From Your Scarcest Resource|url=http://books.google.com/books?id=wvd4y742XPoC|accessdate=13 October 2012|date=21 June 2005|publisher=Random House Digital, Inc.|isbn=978-0-385-51030-1}}</ref> ( Wikipedia with modifications ) | * '''[[w:Customer experience systems|Customer experience systems]]''' are integrated [[w:Business Support System|business]] and [[w:operational support systems|operational support systems]] (BSS/OSS) for [[w:telephone company|telephone company]] that particularly address [[w:service provider|service provider]]s’ mandate of focusing on the [[w:customer experience|customer experience]]. [...] the remaining differentiator is how well a company can deliver a customer experience that is ''personalized, rewarding, and meets customer needs''. (Peppers & Rogers 2005) <ref>{{cite book|author1=Martha Rogers|author2=Don Peppers|title=Return on Customer: Creating Maximum Value From Your Scarcest Resource|url=http://books.google.com/books?id=wvd4y742XPoC|accessdate=13 October 2012|date=21 June 2005|publisher=Random House Digital, Inc.|isbn=978-0-385-51030-1}}</ref> ( Wikipedia with modifications ) | ||
---- | ---- | ||
== Read more on marketing: == | == Read more on marketing: == | ||