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==Who is a Consumer==
Well, the consumer is someone living in an rich, industrialised country and is interested in matters such as [[w:Globalization|Globalization]], [[w:Fair trade|Fair trade]] and [[w:Environment|well being of nature]] and exploition of workforce in poor countries.
People with so scarce financial resources that they cannot choose between product X, Y and Z are not considered to be Consumer in our context.  Sorry about the people living on under 2$ per day.
According to a [[Worldwatch Institute]] study 1.728.000.000 people belong to the global "[[consumer class]]". In developed countries 80% of population and in developing countries 17% of the population belong to this class


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