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14 bytes added ,  11 September 2014
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A '''[[w:label|label]]''' is a generic [[brand]]-like mark, e.g. [[union made]] or [[w:vegan|vegan]] or [[w:organic|organic]] or [[w:kosher|kosher]], [[w:halal|halal]] or [[w:Slow Food|Slow Food]] or [[w:Dolphin safe label|dolphin safe]] or [[no old growth]], which is shared by many producers who agree to a common standard of production behaviour and potential [[w:audit|audit]] of this behaviour.
A '''[[w:label|label]]''' is a generic [[brand]]-like mark, e.g. [[w:union label|union made]] or [[w:vegan|vegan]] or [[w:organic|organic]] or [[w:kosher|kosher]], [[w:halal|halal]] or [[w:Slow Food|Slow Food]] or [[w:Dolphin safe label|dolphin safe]] or [[no old growth]], which is shared by many producers who agree to a common standard of production behaviour and potential [[w:audit|audit]] of this behaviour.
Consumerium will ultimately have such labels or be useful to those who define such labels, or be part of their [[audit process]], since it will contain information sufficient to say whether the product does not meet a standard.  In this way Consumerium is like the [[w:Better Business Bureau|Better Business Bureau]] and has [[social capital]] with the community of consumers just like they do.  It preserves this by making itself not useful to cheaters and frauds who just make up labels or dilute existing ones.
Consumerium will ultimately have such labels or be useful to those who define such labels, or be part of their [[audit process]], since it will contain information sufficient to say whether the product does not meet a standard.  In this way Consumerium is like the [[w:Better Business Bureau|Better Business Bureau]] and has [[social capital]] with the community of consumers just like they do.  It preserves this by making itself not useful to cheaters and frauds who just make up labels or dilute existing ones.


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