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definition of consumer in context of Consumerium
==Who is Consumer==
==Who is Consumer==
Well, the consumer is someone living in an rich, industrialised country and is interested in matters such as [[w:Globalization|Globalization]], [[w:Fair trade|Fair trade]] and [[w:Environment|well being of nature]] and exploition of workforce in poor countries.
People with so scarce financial resources that they cannot choose between product X, Y and Z are not considered to be Consumer in our context. Sorry about the people living on under 2$ per day.