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An institution manifests itself in the context of Consumerium Services several ways:

It is sometimes possible to influence various policies of an institution by direct feedback, e.g. a wiki or writing letters to its officers. This might affect its institutional buying criteria or help it decide to work through Consumerium Services and recommend them to its own buyers and suppliers:

For instance the Green Party of Canada has a 'living platform' wiki that lets the public edit policy directly. This might eventually have some influence, direct or indirect, on purchasing policies of the Government of Canada, which purchases hundreds of billions of dollars of goods and services per year. Institutions often have much greater leverage, and are much more intent on avoiding controversy, than individual buyers, although they are much harder to budge. If you influence an institution, try to get it involved.