Talk:Repute

This is a very central question, obviously.

There are not a lot of questions where User:Juxo and the Wikipedia are totally completely reversed, but brand management is one of them. The job of brand management is to make the product seem to match the user's values and needs, EVEN WHEN IT DOESN'T, which is perfectly deceptive, and perfectly opposite to Consumerium Services. Perhaps this point needs elaboration, but in this case the New Troll point of view must be allowed to dominate over the neutral point of view - brand management is the sworn enemy of Consumerium.

I don't concur. See Talk:Brand management for situations where features work to enhance a brand thus doing the work of brand managers in their place.

You don't think a "brand manager" can really decide not to use some cheaper source of supply just because it causes deforestation do you?

No. Brand managers are not in charge of production issues, they just try to finetune the image of the product. take Nike and it's operations as an example of extreme differentation of production and brand management --Juxo 22:49, 9 Mar 2004 (EET)