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| To '''comparison shop''' is to take two or more [[product]]s off the [[retail shelf]] (probably listed by [[barcode]]) or the [[web]] (probably listed by [[URI]]) and determine what [[price premium]] would be required to make one buy one or another. If their prices and point of origin are known, then a high reliability [[Consumerium buying signal]] can be issued that says "buy this one, it is the best balance of [[price value]] and [[moral value]] and [[local value]]." If not, the signal will be less reliable and probably must rely on an abstract [[score]]. This information is stored in the [[Signal Wiki]] (aka [[Content Wiki]]).
| | #REDIRECT [[Intrashop comparison]] |
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| Some people reject the idea of [[price premium]] and prefer to think in terms of absolutely-acceptable and absolutely-rejected products. This seems unwise as we all have our limits. However, for these people, prices aren't needed, they simply need a more elaborate [[Consumerium buying signal|signal]] that's sufficient to convince them that the better [[price value]] is the worse [[moral value]] or [[local value]]. This will require undoing some [[brand propaganda]] perhaps, a function of the [[Research Wiki]].
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