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== Session 9 and 10 - Investor relations == | |||
'''Problem:''' Why investor relations are important? | |||
'''Learning objectives:''' | |||
# How to communicate with investors? | |||
# How to build trust among the company and the investors? | |||
# How do stakeholders/shareholders influence company corporate strategy? | |||
Keywords: Stakeholder, trust, communication strategy, CRM and challenges | |||
== Session 8 and 9 == | |||
== Session 7 and 8 - Media agencies and big data == | == Session 7 and 8 - Media agencies and big data == | ||
'''Problem''': Why companies use media agencies? | '''Problem''': Why companies use media agencies? | ||