Advertising: Difference between revisions
No edit summary |
(+ traditional advertising) |
||
| (One intermediate revision by the same user not shown) | |||
| Line 1: | Line 1: | ||
==Consumerium as advertising== | |||
'''Advertising''' takes three forms in [[Consumerium Services]]: | '''Advertising''' takes three forms in [[Consumerium Services]]: | ||
*False statements made by [[brand management]] that are debated and disputed so that accurate information be sent out by [[Consumerium buying signal]] to counter it. This is what [[Adbusters]] wants to do with its [[Greenscan]], so, there is real potential to work with them closely on this kind of function. | *False statements made by [[brand management]] that are debated and disputed so that accurate information be sent out by [[Consumerium buying signal]] to counter it. This is what [[Adbusters]] wants to do with its [[Greenscan]], so, there is real potential to work with them closely on this kind of function. | ||
*[[Green light]] products and [[friendly retail]] locations that specialize in them are effectively being advertised by the existence and spread of [[Consumerium:Itself]]; There may be more cooperative work with such companies. | *[[Green light]] products and [[friendly retail]] locations that specialize in them are effectively being advertised by the existence and spread of [[Consumerium:Itself]]; There may be more cooperative work with such companies. | ||
*[[Campaign]]s which are basically [[public service | *[[Campaign]]s which are basically [[public service announcement]]s, encouraging some more responsible behaviour or choices, e.g. to avoid [[red light]] products. | ||
Within the limits of never recommending a [[red light]] product and never refusing to recommend a [[green light]] product, there is enough play in the [[Consumerium buying signal]], and enough need for [[self-funding]], that the [[Consumerium Governance Organization]] should consider how to do the above in a way that maximizes availability of good products, and minimizes consumption of bad ones. That after all is what [[moral purchasing power]] really means! | Within the limits of never recommending a [[red light]] product and never refusing to recommend a [[green light]] product, there is enough play in the [[Consumerium buying signal]], and enough need for [[self-funding]], that the [[Consumerium Governance Organization]] should consider how to do the above in a way that maximizes availability of good products, and minimizes consumption of bad ones. That after all is what [[moral purchasing power]] really means! | ||
---- | |||
==Traditional advertising== | |||
'''Advertising''' can be [[campaign]]ed [[endorsement|for]] and [[boycott|against]]. We need to solve how advertising is identified. | |||
Latest revision as of 12:43, 22 March 2004
Consumerium as advertising
Advertising takes three forms in Consumerium Services:
- False statements made by brand management that are debated and disputed so that accurate information be sent out by Consumerium buying signal to counter it. This is what Adbusters wants to do with its Greenscan, so, there is real potential to work with them closely on this kind of function.
- Green light products and friendly retail locations that specialize in them are effectively being advertised by the existence and spread of Consumerium:Itself; There may be more cooperative work with such companies.
- Campaigns which are basically public service announcements, encouraging some more responsible behaviour or choices, e.g. to avoid red light products.
Within the limits of never recommending a red light product and never refusing to recommend a green light product, there is enough play in the Consumerium buying signal, and enough need for self-funding, that the Consumerium Governance Organization should consider how to do the above in a way that maximizes availability of good products, and minimizes consumption of bad ones. That after all is what moral purchasing power really means!
Traditional advertising
Advertising can be campaigned for and against. We need to solve how advertising is identified.