Consumerium buying signal: Difference between revisions

Latest revision as of 23:26, 15 March 2004

A Consumerium buying signal travels over the healthy buying infrastructure to the front end user of Consumerium Services.

This could be actually experienced by the user in a great many ways. The Signal Wiki should have no bias as to how the signal is delivered. That's the main reason the language IS so abstract right now, actually.

Web browser access to the Signal Wiki would be the default for in-home or in-office use, and might constitute the bulk of Consumerium Service access. However, it would not reach the actual point of purchase. This combined with Checkout Consumerium functionality, where you can grab the id's of products you just bought and take them out on you home or office computer.

We could distribute data on what's in the store in book or leaflet form, even customized book form. You could for instance slide a frequent buyer card into a slot, and get a printed book with price premium information customized to you, or generic information like scores for at least some subset of highlighted products.

This requires friendly retail although it might only be minimally friendly, i.e. having released price data for intershop comparison, bragging about its low prices, it's possible to calculate scores for every product.

Coupons might tie in well to this kind of system.

Data might get printed at the retail shelf display card or leaflet someday if some chain or region or nation decides to require it - the first step to Consumerium Country. This might be a way to positively market local food, for instance, and could work with tie-ins to the Slow Food people. This requires friendly retail.

Customized and definitive buying advice, seen by the end user as a red/yellow/green traffic-type signal, or as a score easily translated into a price premium, or as a note in Simple English about issues with, or merits of, the product at the retail shelf.

These would be expected to enable intrashop comparison of two products that the user is just about to buy, and it would be possible to get feedback on what you did buy, perhaps, if the checkout counter cooperates in the system.

As a healthy signal, it should be sent only over a healthy signal infrastructure. These might be standard TCP/IP networks, Bluetooth or radio. If it can be an audio signal, that's good.

The exact means of delivery probably depends on the way the system is made self-funding, what marketing tie-ins are possible, etc.. This is a task of the Consumerium Governance Organization and probably affects the Consumerium License.

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 A '''Consumerium buying signal''' travels over the [[healthy buying infrastructure]] to the [[front end user]] of [[Consumerium Services]].
-It normally consists of some definitive buying advice, seen by the end user as a [[red light|red]]/[[yellow light|yellow]]/[[green light|green]] traffic-type '''signal''', or as a [[score]] easily translated into a [[price premium]], or as a note in [[Simple English]] about issues with, or merits of, the [[product]] at the [[retail shelf]].
+This could be actually experienced by the user in a great many ways.  The [[Signal Wiki]] should have no bias as to how the signal is delivered.  That's the main reason the language IS so abstract right now, actually.
-Because it is a '''healthy signal''', it can be sent only over a [[healthy signal infrastructure]] such as standard TCP/IP networks, [[Bluetooth]] and AM/FM radio
+*[[Web browser]] access to the [[Signal Wiki]] would be the default for in-home or in-office use, and might constitute the bulk of [[Consumerium Service access]].  However, it would not reach the actual [[point of purchase]]. This combined with [[Checkout Consumerium]] functionality, where you can grab the id's of products you just bought and take them out on you home or office computer.
-Setting this self-funding up is a task of the [[Consumerium Governance Organization]] and probably affects the [[Consumerium License]].
+*We could distribute data on what's in the store in [[book]] or [[leaflet]] form, even customized book form.  You could for instance slide a [[frequent buyer card]] into a slot, and get a printed book with [[price premium]] information customized to you, or generic information like [[score]]s for at least some subset of highlighted products.
+:This requires [[friendly retail]] although it might only be minimally friendly, i.e. having released price data for [[intershop comparison]], bragging about its low prices, it's possible to calculate [[score]]s for every product.
+:[[Coupon]]s might tie in well to this kind of system.
+*Data might get printed at the [[retail shelf]] [[display card]] or [[leaflet]] someday if some chain or region or nation decides to require it - the first step to [[Consumerium Country]].  This might be a way to positively market [[local food]], for instance, and could work with tie-ins to the [[Slow Food]] people. This requires [[friendly retail]].
+*Customized and definitive buying advice, seen by the end user as a [[red light|red]]/[[yellow light|yellow]]/[[green light|green]] traffic-type '''signal''', or as a [[score]] easily translated into a [[price premium]], or as a note in [[Simple English]] about issues with, or merits of, the [[product]] at the [[retail shelf]].
+:These would be expected to enable [[intrashop comparison]] of two products that the user is just about to buy, and it would be possible to get feedback on what you did buy, perhaps, if the [[checkout counter]] cooperates in the system.
+As a '''healthy signal''', it should be sent only over a [[healthy signal infrastructure]].  These might be standard TCP/IP networks, [[Bluetooth]] or [[radio]].  If it can be an [[audio]] signal, that's good.
+The exact means of delivery probably depends on the way the system is made [[self-funding]], what [[marketing tie-in]]s are possible, etc..  This is a task of the [[Consumerium Governance Organization]] and probably affects the [[Consumerium License]].