From Consumerium development wiki R&D Wiki

    Split is a feature of an campaign

    Campaign split can occour if people who are campaigners in the campaign have a serious disagreement on the campaign and the dissatisfied campaigners vote to split it. Splitting of course makes the resulting campaigns smaller and therefore less visible.

    An example situation could be where company X has had some bad practice in the past and then drops that practice. A boycott might split to an endorsement and boycott as a result that some people feel that the company should still be boycotted because of past bad corporate citezenship and some people feel that it should be endorsed to support it's new direction.