User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions
User:Jukeboksi/BBA studies/Researching Target Markets (edit)
Revision as of 16:17, 10 February 2014
, 10 February 2014→Week 7: definition of w:Quantitative marketing research
(→Week 7: definition of survey and w:questionnaire) |
(→Week 7: definition of w:Quantitative marketing research) |
||
| Line 18: | Line 18: | ||
A '''[[w:questionnaire|questionnaire]]''' is a [[w:research|research]] instrument consisting of a series of [[w:question|question]]s and other prompts for the purpose of gathering information from respondents. Although they are often designed for [[w:statistics|statistical]] analysis of the responses, this is not always the case. ( Wikipedia ) | A '''[[w:questionnaire|questionnaire]]''' is a [[w:research|research]] instrument consisting of a series of [[w:question|question]]s and other prompts for the purpose of gathering information from respondents. Although they are often designed for [[w:statistics|statistical]] analysis of the responses, this is not always the case. ( Wikipedia ) | ||
'''[[w:Quantitative marketing research|Quantitative marketing research]]''' is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. ( Wikipedia ) | |||
= Statistical Methods = | = Statistical Methods = | ||