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User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions

→‎Week 7: definition of survey and w:questionnaire
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== Week 7 ==
== Week 7 ==
A '''survey''' involves interviews with a large number of respondents using a predesigned questionnaire ( Teacher )
A '''[[w:questionnaire|questionnaire]]''' is a [[w:research|research]] instrument consisting of a series of [[w:question|question]]s and other prompts for the purpose of gathering information from respondents. Although they are often designed for [[w:statistics|statistical]] analysis of the responses, this is not always the case. ( Wikipedia )


= Statistical Methods =
= Statistical Methods =
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