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User:Jukeboksi/BBA studies/Marketing: Difference between revisions

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* Theme -> consistency -> brand
* Theme -> consistency -> brand
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=== Successful Event - Presentation on customer experience management ===
* '''[[w:Customer experience|Customer experience]]''' ('''CX''') is the sum of all experiences a [[w:customer|customer]] has with a [[w:supply chain|supplier]] of [[w:good (economics)|goods]] and/or [[w:Service (economics)|services]], over the duration of their [[w:Customer relationship management|relationship]] with that supplier. 
::This can include
:::* awareness,
::::*discovery,
:::::*attraction,
::::::*interaction,
:::::::*purchase,
::::::::*use,
:::::::::*cultivation and
::::::::::*advocacy. 
::It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. ( Wikipedia )
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