User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Successful Event: + definition of w:Customer experience
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=== Successful Event - Presentation on customer experience management === | |||
* '''[[w:Customer experience|Customer experience]]''' ('''CX''') is the sum of all experiences a [[w:customer|customer]] has with a [[w:supply chain|supplier]] of [[w:good (economics)|goods]] and/or [[w:Service (economics)|services]], over the duration of their [[w:Customer relationship management|relationship]] with that supplier. | |||
::This can include | |||
:::* awareness, | |||
::::*discovery, | |||
:::::*attraction, | |||
::::::*interaction, | |||
:::::::*purchase, | |||
::::::::*use, | |||
:::::::::*cultivation and | |||
::::::::::*advocacy. | |||
::It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. ( Wikipedia ) | |||
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