User:Jukeboksi/BBA studies/Marketing: Difference between revisions

User:Jukeboksi/BBA studies/Marketing (edit)

156 bytes added , 3 February 2015

sourcing better new definition for w:marketing strategy + 2 sources

Anonymous user

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 === Terminology for COOPM marketing exam ===
+* '''[[w:Marketing strategy]]''' is the goal of increasing sales and achieving a sustainable [[w:competitive advantage|competitive advantage]].<ref>Baker, Michael ''The Strategic Marketing Plan Audit'' 2008. ISBN 1-902433-99-8. p.3</ref>
-*'''[[w:Marketing Strategy]]''' is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable [[w:competitive advantage]]. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. ( Wikipedia )
+:: Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.<ref>Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): ''Marketing Management - A Contemporary Perspective'' (1st ed.), London.</ref> ( Wikipedia )
 * '''[[w:Marketing mix]]''' a.k.a. the '''[[w:4P's]]''' ( product, price, place, promotion )