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=== Customer oriented operations planning (marketing) - week 5 ===
=== Customer oriented operations planning (marketing) - Session 2 ===
* '''Feature''' - What it is?
* '''Feature''' - What it is?
* '''Advantage''' - What will it do ?
* '''Advantage''' - What will it do ?
* '''Benefit''' - WIIFM ?
* '''Benefit''' - WIIFM ?


=== Customer oriented operations planning (marketing) -  Session 2 ===
=== Customer oriented operations planning (marketing) -  Session 3 ===
* '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia )
* '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia )
* A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor.
* A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor.
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== Creative Corporate and Marketing Communication ==
== Creative Corporate and Marketing Communication ==


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