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User:Jukeboksi/BBA studies/Marketing: Difference between revisions

→‎Terminology for marketing exam: adding links to Finnish Wikipedia
(→‎Marketing class week 6: adding links to Finnish Wikipedia)
(→‎Terminology for marketing exam: adding links to Finnish Wikipedia)
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::::A true market nicher has a distinctive product that appeals strongly to a particular consumer segment. ( Soile )
::::A true market nicher has a distinctive product that appeals strongly to a particular consumer segment. ( Soile )


* Marketing '''[[w:intermediary|intermediaries]]'''
* Marketing '''[[w:intermediary|intermediaries]]''' ( [[w:fi:Välittäjä]] )
:::An '''intermediary''' (or '''go-between''') is a third party that offers ''intermediation'' services between two trading parties.  The ''intermediary''  acts as a conduit for goods or services offered by a supplier to a consumer. Typically the intermediary offers some added value to the transaction that may not be possible by direct trading. ( Wikipedia )
:::An '''intermediary''' (or '''go-between''') is a third party that offers ''intermediation'' services between two trading parties.  The ''intermediary''  acts as a conduit for goods or services offered by a supplier to a consumer. Typically the intermediary offers some added value to the transaction that may not be possible by direct trading. ( Wikipedia )




* '''[[w:Customer relationship management]]''' or '''CRM''' is a model for managing a company’s interactions with current and future [[w:customers]]. It involves using technology to organize, automate, and synchronize [[w:sales]], [[w:marketing]], [[w:customer service]], and [[w:technical support]]. ( Wikipedia )
* '''[[w:Customer relationship management]]''' or '''CRM'''( [[w:fi:Asiakkuudenhallinta]] ) is a model for managing a company’s interactions with current and future [[w:customers]]. It involves using technology to organize, automate, and synchronize [[w:sales]], [[w:marketing]], [[w:customer service]], and [[w:technical support]]. ( Wikipedia )
:::'''Customer [[w:relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention]] and satisfaction, rather than a dominant focus on sales transactions. ( Wikipedia )
:::'''Customer [[w:relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention]] and satisfaction, rather than a dominant focus on sales transactions. ( Wikipedia )


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* '''Levels  of [[w:product (business)|product]]'''
* '''Levels  of [[w:product (business)|product]]''' ( [[w:fi:Tuote]] )




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* '''[[w:Shopping]] product'''
* '''[[w:Shopping]] product''' ( [[w:fi:Shoppailu]] )




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* '''[[w:Brand]]''' ( noun ) - '''branding''' ( verb )
* '''[[w:Brand]]''' ( noun )  ( [[w:fi:Brändi]] ) - '''branding''' ( verb )
:::'''Brand''' is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
:::'''Brand''' is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."


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* '''[[w:Retailing]]'''
* '''[[w:Retailing]]''' ( [[w:fi:Vähittäiskauppa]] )




* '''[[w:Warehousing]]'''
* '''[[w:Warehousing]]''' ( [[w:fi:Varasto]] )




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