User:Jukeboksi/BBA studies/Marketing: Difference between revisions
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=== Marketing class week 6 === | === Marketing class week 6 === | ||
* '''[[w:Market segmentation]]''' is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia ) | * '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia ) | ||
* A '''[[w:persona]]''' (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. | * A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. | ||
* In [[w:marketing]], '''[[w:positioning (marketing)|positioning]]''' is the process by which marketers try to create an image or identity in the minds of their target market for its [[w:product (businesss)|product]], [[w:brand|brand]], or organization. ( Wikipedia ) | * In [[w:marketing]], '''[[w:positioning (marketing)|positioning]]''' is the process by which marketers try to create an image or identity in the minds of their target market for its [[w:product (businesss)|product]], [[w:brand|brand]], or organization. ( Wikipedia ) | ||
*A '''[[w:value proposition|value proposition]]''' is a promise of '''[[w:value (economics)|value]]''' to be delivered and a belief from the customer that [[w:value (economics)|value]] will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. ( Wikipedia ) | *A '''[[w:value proposition|value proposition]]''' is a promise of '''[[w:value (economics)|value]]''' ( [[w:fi:Arvo (talous)]] ) to be delivered and a belief from the customer that [[w:value (economics)|value]] will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. ( Wikipedia ) | ||
=== Terminology for marketing exam === | === Terminology for marketing exam === | ||