Human health is a pretty big influence on individual buying criteria. If people think something will degrade their health they don't usually buy it unless they have an addiction.
Ecosystem health and human health are quite closely interlinked. Means of measuring well-being usually include both and balance them in some ways as a tradeoff.
The Consumerium buying signal might include some health-relevant signals. This would be much easier if the Consumerium end user using a Consumerium checker that we design, and the Consumerium protocol supporting it, had a little information about that user, like maybe 32 bits regarding allergies and body fat and such, and perhaps also the faction they have common values with (whether they know that they do or not, we can detect this using data on what they actually buy).