An enemy project is one with a systemic bias opposite to that of one's own project. It is useful to create dialectic or contrasts with an enemy project to better define what one wishes to do in a friendly project. For instance:
- The worst practices of Wikimedia, e.g. vandalbot assaults, technological escalation, sysop vandalism, developer vigilantiism, all help define best practices for Consumerium Governance Organization.
- Writing sympathetic point of view articles on reprehensible types of companies for Wikinfo might help identify weak points and vulnerabilities - areas where it's actually hard for their brand management to rationalize their behaviour.
- Joining the Reds or trolls and using their rhetoric can help give a sysop perspective they can use to subvert such factions in future.