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User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions
User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing (edit)
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(→Session 7 and 8 - Media agencies and big data: + definition of w:advertising agency) |
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== Session 9 and 10 - Investor relations == | |||
'''Problem:''' Why investor relations are important? | |||
'''Learning objectives:''' | |||
# How to communicate with investors? | |||
# How to build trust among the company and the investors? | |||
# How do stakeholders/shareholders influence company corporate strategy? | |||
Keywords: Stakeholder, trust, communication strategy, CRM and challenges | |||
== Session 8 and 9 == | |||
== Session 7 and 8 - Media agencies and big data == | == Session 7 and 8 - Media agencies and big data == | ||
'''Problem''': Why companies use media agencies? | |||
'''Learning objectives:''' | |||
# What is the process & interaction between a client company and a media agency? | |||
# How to make use of big data to get customer insight? | |||
# What is PESO? | |||
Keywords: PESO, consumer media habits, customer insights | |||
* '''[[w:Media agency]]''' redirects to advertising agency | * '''[[w:Media agency]]''' redirects to advertising agency | ||
* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. | ::* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. | ||
::** An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services. | ::** An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services. | ||
::**An agency can also handle overall [[w:marketing|marketing]] and [[w:brand|brand]]ing strategies and [[w:sales promotion|sales promotion]]s for its clients. ( Wikipedia ) | ::**An agency can also handle overall [[w:marketing|marketing]] and [[w:brand|brand]]ing strategies and [[w:sales promotion|sales promotion]]s for its clients. ( Wikipedia ) | ||
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* '''[[w:Media planning|Media planning]]''' is generally the task of a [[w:media agency|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia ) | * '''[[w:Media planning|Media planning]]''' is generally the task of a [[w:media agency|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia ) | ||
* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned media | |||
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