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Revision as of 11:55, 4 February 2015
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* Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.<ref>[http://blog.kissmetrics.com/color-psychology/?wide=1 How do colors affect purchases?]</ref> ( Wikipedia on [[w:Color psychology#Uses in marketing|uses of color psychology in marketing]] ) | * Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.<ref>[http://blog.kissmetrics.com/color-psychology/?wide=1 How do colors affect purchases?]</ref> ( Wikipedia on [[w:Color psychology#Uses in marketing|uses of color psychology in marketing]] ) | ||
* '''[[w:Color symbolism|Color symbolism]]''' in [[w:art|art]] and [[w:anthropology|anthropology]] refers to the use of [[w:color|color]] as a [[w:symbol|symbol]] in various [[w:culture|culture]]s. ( Wikipedia ) | |||
== Session 2 and 3 - Integrated marketing communications == | == Session 2 and 3 - Integrated marketing communications == | ||