Page history
17 June 2020
Jukeboksi moved page User:Jukeboksi/wiki.study/User:Jukeboksi/Blog/Marketing to User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing without leaving a redirect
m51 revisions imported
m
12 December 2016
15 April 2015
18 March 2015
→Session 7 and 8 - Media agencies and big data: tweaking order
+1
→Session 7 and 8 - Media agencies and big data: + problem, learning objectives and keywords
+295
→Session 7 and 8 - Media agencies and big data: + * PESO == Paid, Earned, Shared, Owned
+69
→Session 7 and 8 - Media agencies and big data: + definition of w:advertising agency
+757
== Session 7 and 8 - Media agencies and big data == + definition of w:Media planning
+371
→Session 6 and 7 - Communication plan: + definition of w:AIDA (marketing)
+582
→Session 6 and 7 - Communication plan
+55
→Session 6 and 7 - Communication plan: + definition of the w:promotional mix
+2,142
→Session 6 and 7 - Communication plan: + How to measure the success of the communication mix?
+1,809
→Session 6 and 7 - Communication plan: fmt
+218
→Session 6 and 7 - Communication plan: + Trends affecting communications planning
+122
→Session 6 and 7 - Communication plan: + key questions that should be answered in the communications plan
+467
→Session 6 and 7 - Communication plan: + A communication plan is a written document that describes...
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→Session 6 and 7 - Communication plan: + definition of w:Communication planning
+422
11 March 2015
→Session 5 and 6 - Brand strategy
+925
→Session 5 and 6 - Brand strategy: + definition and an example of w:Brand extension + minor fmt
+711
→Session 5 and 6 - Brand strategy: + definition of w:Positioning (marketing) what positioning aims to achieve
+616
→Session 6 and 7 - Communication plan
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Session 6 and 7 - Communication plan
+166
10 March 2015
definition of brand strategy from businessdictionary.com
+325
fmt
m+13
+ definition of w:Marketing strategy
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+ definition of w:Brand architecture and adding the articles "See also" list for quick access
+1,242
brand == "the entire experience your prospects and customers have with your company, product or service." ( marketingmo.com )
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25 February 2015
defining porblem and learning objectives for session 5 and 6
+290
+ w:brand architecture
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w:Brand management moved to today's portion
no edit summary
+40
→Session 4 and 5 - Brand identity and image: fmt
m+2
11 February 2015
→Session 4 and 5 - Brand identity and image: stating the problem and the subquestions + minor fmt
+289
→Session 4 and 5 - Brand identity and image: fixing a mistake
+6
→Session 4 and 5 - Brand identity and image
+57
→Session 4 and 5 - Brand identity and image: + definition of w:Rebranding
+694
+ definition w:brand management
+597
== Session 4 and 5 - Brand identity and image == + definition of brand identity and Brand identity and brand image
+562
→Session 3 and 4 - Visual brand identity: + definition w:Color preferences
+210
7 February 2015
4 February 2015
→Session 1 and 2 – Storytelling and corporate communication: + definition of w:Emotional branding
+499
→Session 3 and 4 - Visual brand identity
+213
→Session 3 and 4 - Visual brand identity: + linking to uses of color psychology in marketing
+353
stating the "problem" and the learning objectives for PBL session 3 and 4
+380
adding learning objectives for session 2 to 3
+219
+ definition w:visual brand language + 3 refs
+1,303
no edit summary
m+55
→Session 3 - Integrated marketing communications
+322
+ definition of IMC from w:American Association of Advertising Agencies via Wikipedia
+746