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* '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia ) | * '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia ) |