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:::: Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.<ref>Aaker, D., ''Building Strong Brands'', (1996), New York: The Free Press.</ref> ( Wikipedia ) | :::: Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.<ref>Aaker, D., ''Building Strong Brands'', (1996), New York: The Free Press.</ref> ( Wikipedia ) | ||
* | * Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.<ref>[http://blog.kissmetrics.com/color-psychology/?wide=1 How do colors affect purchases?]</ref> ( Wikipedia on [[w:Color psychology#Uses in marketing|uses of color psychology in marketing]] ) | ||
* '''[[w:Color preferences|Color preferences]]''' are the tendency for an individual or a group to [[w:prefer|prefer]] some [[w:color|color]]s over others, such as having a '''favorite color'''. ( Wikipedia ) | * '''[[w:Color preferences|Color preferences]]''' are the tendency for an individual or a group to [[w:prefer|prefer]] some [[w:color|color]]s over others, such as having a '''favorite color'''. ( Wikipedia ) |