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* '''[[w:Color preferences|Color preferences]]''' are the tendency for an individual or a group to [[w:prefer|prefer]] some [[w:color|color]]s over others, such as having a '''favorite color'''. ( Wikipedia ) | * '''[[w:Color preferences|Color preferences]]''' are the tendency for an individual or a group to [[w:prefer|prefer]] some [[w:color|color]]s over others, such as having a '''favorite color'''. ( Wikipedia ) | ||
== Session 2 and 3 - Integrated marketing communications == | == Session 2 and 3 - Integrated marketing communications == |