User:Jukeboksi/BBA studies/Sales and selling: Difference between revisions

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    (moved Strategic Business-to-Business Relationship Management notes from Marketing)
     
    (+ This article used to be at the address https://GloBBA12.si/wiki/Sales_and_selling from 2012 to 2016 and https://wiki.study/regarding/Sales_and_selling from 2016 to 2020)
     
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    * A '''[[w:sale|sale]]''' is the [[w:trade|exchange]] of a [[w:commodity|commodity]] for money or service in return for [[w:money|money]] or the action of [[w:selling|selling]] something. ( Wikipedia )
    * '''[[w:Selling|Selling]]''' is offering to [[w:Trade|exchange]] an item of [[w:Value (economics)|value]] for a different item. ( Wikipedia )
    * '''[[w:Purchasing|Purchasing]]''' refers to a [[w:business|business]] or [[w:organization|organization]] attempting to acquiring [[w:Good (economics)|goods]] or [[w:Service (economics)|services]] to accomplish the goals of its enterprise. ( Wikipedia )
    == Strategic Business-to-Business Relationship Management ==
    == Strategic Business-to-Business Relationship Management ==
    Course code: MAR3LF002
    Teacher: Hanna Harilainen
    === Strategic Business-to-Business Relationship Management - Session 1 ===
    === Strategic Business-to-Business Relationship Management - Session 1 ===


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    ** [https://www.youtube.com/watch?v=QoAOzMTLP5s Youtube: Business Model Canvas Explained]
    ** [https://www.youtube.com/watch?v=QoAOzMTLP5s Youtube: Business Model Canvas Explained]


    === Strategic Business-to-Business Relationship Management - Session 2 ===
    === Strategic Business-to-Business Relationship Management - Session 2 - Work roles in sales ===
     
    * '''[[w:Selling|Selling]]''' is offering to [[w:Trade|exchange]] an item of [[w:Value (economics)|value]] for a different item. ( Wikipedia )
     
    * A '''[[w:sales|sale]]''' is the act of selling a product or service in return for money or other compensation. ( Wikipedia )
     
    * '''[[w:Purchasing|Purchasing]]''' refers to a [[w:business|business]] or [[w:organization|organization]] attempting to acquiring [[w:Good (economics)|goods]] or [[w:Service (economics)|services]] to accomplish the goals of its enterprise. ( Wikipedia )


    '''Some titles in sales:'''
    '''Some titles in sales:'''
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    * A '''[[w:value proposition|value proposition]]''' is a [[w:promise|promise]] of [[w:value (economics)|value]] to be delivered and acknowledged and a belief from the [[w:customer|customer]] that value will be appealed and experienced. ( Wikipedia )
    * A '''[[w:value proposition|value proposition]]''' is a [[w:promise|promise]] of [[w:value (economics)|value]] to be delivered and acknowledged and a belief from the [[w:customer|customer]] that value will be appealed and experienced. ( Wikipedia )


    === Strategic Business-to-Business Relationship Management - Session 3 ===
    === Strategic Business-to-Business Relationship Management - Session 3 - Sales process and sales management ===
     
    * '''[[w:Sales force management system|Sales force management system]]s''' are [[w:information systems|information systems]] used in CRM [[w:marketing|marketing]] and [[w:management|management]] that help automate some [[w:sales|sales]] and [[w:sales force management|sales force management]] functions.  They are often combined with a [[w:marketing information system|marketing information system]], in which case they are often called [[w:customer relationship management|customer relationship management]] (CRM) systems. ( Wikipedia )
     
    * A '''[[w:performance indicator|performance indicator]]''' or '''key performance indicator''' ('''KPI''') is a type of [[w:performance measurement|performance measurement]]. KPIs evaluate the success of an organization or of a particular activity in which it engages. ( Wikipedia )
     
    * A '''[[w:sales process|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering|engineering]] discipline (see [[w:sales process engineering|sales process engineering]]). ( Wikipedia )
    * A '''[[w:sales process|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering|engineering]] discipline (see [[w:sales process engineering|sales process engineering]]). ( Wikipedia )
    :In ''Management of a Sales Force'' (12th Ed. p. 66) by Rich, Spiro and Stanton a "sales process" is presented as consisting of eight steps. These are:  
    :In ''Management of a Sales Force'' (12th Ed. p. 66) by Rich, Spiro and Stanton a "sales process" is presented as consisting of eight steps. These are:  
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    :::::::** Gaining commitment
    :::::::** Gaining commitment
    ::::::::** Follow-up ( Wikipedia )
    ::::::::** Follow-up ( Wikipedia )
    * '''[[w:Sales force management system|Sales force management system]]s''' are [[w:information systems|information systems]] used in CRM [[w:marketing|marketing]] and [[w:management|management]] that help automate some [[w:sales|sales]] and [[w:sales force management|sales force management]] functions.  They are often combined with a [[w:marketing information system|marketing information system]], in which case they are often called [[w:customer relationship management|customer relationship management]] (CRM) systems. ( Wikipedia )
    * A '''[[w:performance indicator|performance indicator]]''' or '''key performance indicator''' ('''KPI''') is a type of [[w:performance measurement|performance measurement]]. KPIs evaluate the success of an organization or of a particular activity in which it engages. ( Wikipedia )


    * '''[[w:Sales process engineering|Sales process engineering]]''' is the [[w:engineering|engineering]] of better [[w:sales process|sales process]]es. It is thus the quest to design better ways of [[w:selling|selling]], making [[w:sales|salespeople's]] efforts more productive. ( Wikipedia )
    * '''[[w:Sales process engineering|Sales process engineering]]''' is the [[w:engineering|engineering]] of better [[w:sales process|sales process]]es. It is thus the quest to design better ways of [[w:selling|selling]], making [[w:sales|salespeople's]] efforts more productive. ( Wikipedia )
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    * '''[[w:Customer retention|Customer retention]]''' is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. ( Wikipedia )
    * '''[[w:Customer retention|Customer retention]]''' is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. ( Wikipedia )


    === Strategic Business-to-Business Relationship Management - Session 4 ===
    === Strategic Business-to-Business Relationship Management - Session 4 - Selling ICT services and products ===


    * A '''[[w:business idea|business idea]]''' is a [[w:concept|concept]] which can be used for [[w:Commerce|commercial]] purposes. It typically centers on a [[w:commodity|commodity]] or [[w:service (economics)|service]] that can be sold for money, according to a unique model. ( Wikipedia )
    * A '''[[w:business idea|business idea]]''' is a [[w:concept|concept]] which can be used for [[w:Commerce|commercial]] purposes. It typically centers on a [[w:commodity|commodity]] or [[w:service (economics)|service]] that can be sold for money, according to a unique model. ( Wikipedia )
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    * An '''[[w:elevator pitch|elevator pitch]]''', elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its [[w:value proposition|value proposition]]. ( Wikipedia )
    * An '''[[w:elevator pitch|elevator pitch]]''', elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its [[w:value proposition|value proposition]]. ( Wikipedia )


    === Strategic Business-to-Business Relationship Management - Session 5 ===
    === Strategic Business-to-Business Relationship Management - Session 5 - Visiting the Finnbuild fair ===
    * Finnbuild fair contacting
    * Visit Finnbuild fair and make contact with some to arrange a meeting with them


    === Strategic Business-to-Business Relationship Management - Session 6 ===
    === Strategic Business-to-Business Relationship Management - Session 6 - Guest speaker ===


    === Strategic Business-to-Business Relationship Management - Session 7 - CRM in b-to-b services Segmentation in B2B ===
    === Strategic Business-to-Business Relationship Management - Session 7 - CRM in B2B services and segmentation in B2B ===


     
    === Strategic Business-to-Business Relationship Management - Session 8 - Multichannel intergration ===
    === Strategic Business-to-Business Relationship Management - Session 8 - Multichannel ===


    '''[[w:Multichannel marketing|Multichannel marketing]]''' is the ability to interact with potential customers on various platforms. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. ( Wikipedia )
    '''[[w:Multichannel marketing|Multichannel marketing]]''' is the ability to interact with potential customers on various platforms. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. ( Wikipedia )
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    * [http://scholar.google.com/citations?user=w8_IgR0AAAAJ&hl=en Pennie Frow Google Scholar account] - Associate Professor, University of Sydney - [[w:Co-creation|Co-creation]], [[w:innovation|innovation]], [[w:marketing strategy|marketing strategy]]
    * [http://scholar.google.com/citations?user=w8_IgR0AAAAJ&hl=en Pennie Frow Google Scholar account] - Associate Professor, University of Sydney - [[w:Co-creation|Co-creation]], [[w:innovation|innovation]], [[w:marketing strategy|marketing strategy]]
    * [http://scholar.google.com/citations?user=eGnnzDYAAAAJ&hl=en Adrian Payne Google Scholar account] - Professor of Marketing - Marketing, CRM, Relationship Marketing, Co-creation
    * [http://scholar.google.com/citations?user=eGnnzDYAAAAJ&hl=en Adrian Payne Google Scholar account] - Professor of Marketing - Marketing, CRM, Relationship Marketing, Co-creation
    ----
    =  Business-to-Business Selling and Sales Management‎ =
    Course code: MAR3LF003
    Teacher: Seija Bergström
    == B2B Selling and Sales Management - Session 1 ==
    * '''[[w:Sales management|Sales management]]''' is a [[w:business|business]] discipline which is focused on the practical application of [[w:sales|sales]] techniques and the management of a firm's [[w:sales operations|sales operations]]. 
    ::: It is an important business function as [[w:Sales (accounting)|net sales]] through the sale of [[w:Product (business)|product]]s and [[w:Service (economics)|services]] and resulting [[w:Profit (economics)|profit]] drive most commercial business.  These are also typically the goals and [[w:performance indicator|performance indicator]]s of sales management. ( Wikipedia )
    * A '''[[w:sales process|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering|engineering]] discipline (see [[w:sales process engineering|sales process engineering]]). ( Wikipedia )
    * '''[[w:Buying centers|Buying centers]]'''  (as a component of [[w:business-to-business|business-to-business]] [[w:marketing|marketing]], and sometimes known as '''[[w:decision making units|decision making units]]''' ('''DMU''')) is that they represent attempts to formalise marketing decision-making in complex environments. ( Wikipedia )
    == B2B Selling and Sales Management - Session 2 ==
    * '''FAB-analysis'''
    :: '''Feature''' is any ''physical characteristic'' of a product
    :::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer
    ::::::'''Benefit''' is a favourable ''result'' the buyer receives from the product
    == B2B Selling and Sales Management - Session 3 ==
    == B2B Selling and Sales Management - Session 4 ==
    * '''[[w:DISC assessment|DiSC]]''' is a [[w:behaviour|behavior]] assessment tool based on the DISC theory of psychologist [[w:William Moulton Marston|William Moulton Marston]], which centers on four different personality traits: '''D'''ominance, '''i'''nducement, '''s'''ubmission, and '''c'''ompliance. ( Wikipedia )
    * An '''[[w:organizational structure|organizational structure]]''' defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims.<ref>Pugh, D. S., ed. (1990).Organization Theory: Selected Readings. Harmondsworth: Penguin.</ref> It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.<ref name="Jacobides (2007)">Jacobides., M. G. (2007). The inherent limits of organizational structure and the unfulfilled role of hierarchy: Lessons from a near-war. Organization Science, 18, 3, 455-477.</ref> ( Wikipedia )
    * '''[[w:Recruitment|Recruitment]]''' refers to the overall process of attracting, selecting and appointing suitable candidates for [[w:job|job]]s  within an organization, either permanent or temporary. ( Wikipedia )
    == B2B Selling and Sales Management - Session 5 - Virtual lecture ==
    ----
    = References =
    <references/>
    ----
    <center>This article '''used to be''' at the address '''<nowiki>https://GloBBA12.si/wiki/Sales_and_selling</nowiki>''' from 2012 to 2016 and '''<nowiki>https://wiki.study/regarding/Sales_and_selling</nowiki>''' from 2016 to 2020</center>
    [[Category:Marketing specialization track]]

    Latest revision as of 12:40, 30 June 2020

    Strategic Business-to-Business Relationship Management[edit | edit source]

    Course code: MAR3LF002

    Teacher: Hanna Harilainen

    Strategic Business-to-Business Relationship Management - Session 1[edit | edit source]

    • Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.
    • Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what constitutes a "solution". ( Wikipedia )
    • Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. ( Wikipedia )

    Strategic Business-to-Business Relationship Management - Session 2 - Work roles in sales[edit | edit source]

    Some titles in sales:

    • Account Manager is a person who works for a company and is responsible for the management of sales, and relationships with particular customers. The account manager does not manage the daily running of the account itself. They manage the relationship with the client of the account(s) they are assigned to. ( Wikipedia )
    • Key account manageer is assigned to a company headquarters to oversee the account team assigned to a particular account. Key account management includes sales but also includes planning and managing the full relationship between a business and its most important customers. An account manager who works in this role will engage in a variety of tasks including project management, coordination, strategic planning, relationship management, negotiation, leadership and innovative development of opportunities, and keeping record of transaction of sale and purchase goods. The tasks may include working with product design and application, logistics, sales support, and marketing. ( Wikipedia on key account manager )
    • Export managers serve as intermediaries between foreign buyers and domestic sellers. Unlike export traders, who buy the products before selling directly to foreign buyers, export managers find buyers internationally for domestic product manufacturers. ( Education portal )
    • Sales manager is the typical title of someone whose role is sales management. The role typically involves talent development and leadership. ( Wikipedia on Sales management )
    Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. ( Wikipedia )

    Key qualities for working in sales:

    1. Empathy and interest in people
    2. Ability to communicate (listening)
    3. Determination (closing a sale)
    4. Self-discipline and resilience

    Strategic Business-to-Business Relationship Management - Session 3 - Sales process and sales management[edit | edit source]

    In Management of a Sales Force (12th Ed. p. 66) by Rich, Spiro and Stanton a "sales process" is presented as consisting of eight steps. These are:
      • Prospecting / initial contact
      • Preapproach - planning the sale
      • identifying and cross questioning
      • Need assessment
      • Presentation
      • Meeting objections
      • Gaining commitment
      • Follow-up ( Wikipedia )
    • Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. It can be considered the connectivity between advertising and customer relationship management. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion. ( Wikipedia )
    • Customer retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. ( Wikipedia )

    Strategic Business-to-Business Relationship Management - Session 4 - Selling ICT services and products[edit | edit source]

    • IT service management refers to the implementation and management of quality information technology services. IT service management is performed by IT service providers through people, process and information technology. ( Wikipedia )
    Examples of IT portfolios would be planned initiatives, projects, and ongoing IT services (such as application support). The promise of IT portfolio management is the quantification of previously informal IT efforts, enabling measurement and objective evaluation of investment scenarios. ( Wikipedia )
    • ITIL (formerly known as the Information Technology Infrastructure Library) is a set of practices for IT service management (ITSM) that focuses on aligning IT services with the needs of business. ( Wikipedia )
    • An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. ( Wikipedia )

    Strategic Business-to-Business Relationship Management - Session 5 - Visiting the Finnbuild fair[edit | edit source]

    • Visit Finnbuild fair and make contact with some to arrange a meeting with them

    Strategic Business-to-Business Relationship Management - Session 6 - Guest speaker[edit | edit source]

    Strategic Business-to-Business Relationship Management - Session 7 - CRM in B2B services and segmentation in B2B[edit | edit source]

    Strategic Business-to-Business Relationship Management - Session 8 - Multichannel intergration[edit | edit source]

    Multichannel marketing is the ability to interact with potential customers on various platforms. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. ( Wikipedia )

    Further reading[edit | edit source]


    Business-to-Business Selling and Sales Management‎[edit | edit source]

    Course code: MAR3LF003

    Teacher: Seija Bergström

    B2B Selling and Sales Management - Session 1[edit | edit source]

    It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management. ( Wikipedia )

    B2B Selling and Sales Management - Session 2[edit | edit source]

    • FAB-analysis
    Feature is any physical characteristic of a product
    Advantage is the performance characteristic of a product that describes how it can be used or how it will help the buyer
    Benefit is a favourable result the buyer receives from the product

    B2B Selling and Sales Management - Session 3[edit | edit source]

    B2B Selling and Sales Management - Session 4[edit | edit source]

    • DiSC is a behavior assessment tool based on the DISC theory of psychologist William Moulton Marston, which centers on four different personality traits: Dominance, inducement, submission, and compliance. ( Wikipedia )
    • An organizational structure defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims.[1] It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.[2] ( Wikipedia )
    • Recruitment refers to the overall process of attracting, selecting and appointing suitable candidates for jobs within an organization, either permanent or temporary. ( Wikipedia )

    B2B Selling and Sales Management - Session 5 - Virtual lecture[edit | edit source]


    References[edit | edit source]

    1. Pugh, D. S., ed. (1990).Organization Theory: Selected Readings. Harmondsworth: Penguin.
    2. Jacobides., M. G. (2007). The inherent limits of organizational structure and the unfulfilled role of hierarchy: Lessons from a near-war. Organization Science, 18, 3, 455-477.

    This article used to be at the address https://GloBBA12.si/wiki/Sales_and_selling from 2012 to 2016 and https://wiki.study/regarding/Sales_and_selling from 2016 to 2020