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:{{Q|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.|Wikipedia|[[w:marketing|marketing]]}} | :{{Q|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.|Wikipedia|[[w:marketing|marketing]]}} | ||
:{{Q|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.|jubo-jubo|[[User:Jukeboksi/BBA_studies/Marketing|marketing]]}} | |||
:{{Q|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing|marketing]] [[w:communication|communication]] used to persuade an [[w:audience|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.|Wikipedia|[[w:advertising]]}} | :{{Q|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing|marketing]] [[w:communication|communication]] used to persuade an [[w:audience|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.|Wikipedia|[[w:advertising]]}} | ||
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# [[#Corporate Social Responsibility|Corporate Social Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] ) | # [[#Corporate Social Responsibility|Corporate Social Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] ) | ||
# [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]] | # [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]] | ||
Sales and marketing specialization track | Sales and marketing specialization track | ||
# [[#Creative Corporate and Marketing Communication|Creative Corporate and Marketing Communication]] | # [[#Creative Corporate and Marketing Communication|Creative Corporate and Marketing Communication]] | ||
# [[Innovation Management for Global Competitiviness]] | # [[User:Jukeboksi/BBA_studies/Innovation Management for Global Competitiviness]] | ||
# [[ | # [[User:Jukeboksi/BBA_studies/Marketing#Strategic Business-to-Business Relationship Management|Strategic Business-to-Business Relationship Management]] | ||
# [[#Successful Event|Successful Event]] | # [[#Successful Event|Successful Event]] | ||
# [[Sales and selling#Business-to-Business Selling and Sales Management|Business-to-Business Selling and Sales Management]] | # [[User:Jukeboksi/BBA_studies/Sales and selling#Business-to-Business Selling and Sales Management|Business-to-Business Selling and Sales Management]] | ||
Marketing#Strategic Business-to-Business Relationship Management | |||
{{Marketing}} | {{Marketing}} | ||
{{Internet marketing}} | {{Internet marketing}} | ||
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::**The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. | ::**The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. | ||
:::: A brand manager would oversee all of these things. ( Wikipedia ) | :::: A brand manager would oversee all of these things. ( Wikipedia ) | ||
=== Creative Corporate and Marketing Communication - Session 5 - Digital marketing === | |||
* The '''[[w:sociology of the Internet|sociology of the Internet]]''' involves the application of sociological theory and method to the [[w:Internet]] as a source of information and communication. [[w:Sociologists|Sociologists]] are concerned with the social implications of the technology; new [[w:social networks|social networks]], [[w:Virtual community|virtual communities]] and ways of [[w:social interaction|interaction]] that have arisen, as well as issues related to [[w:cyber crime|cyber crime]]. ( Wikipedia ) | |||
* '''[[w:Online advertising|Online advertising]]''', also called '''online marketing''' or '''Internet advertising''', is a form of marketing and advertising which uses the Internet to deliver [[w:promotion (marketing)|promotional]] marketing messages to consumers. It includes email marketing, [[w:search engine marketing|search engine marketing]] (SEM), social media marketing, many types of [[w:display advertising|display advertising]] (including [[w:web banner|web banner]] advertising), and [[w:mobile advertising|mobile advertising]]. ( Wikipedia ) | |||
* '''[[w:Digital marketing|Digital marketing]]''' is [[w:marketing|marketing]] that makes use of electronic devices ([[w:computer|computer]]s) such as [[w:personal computer|personal computer]]s, [[w:smartphone|smartphone]]s, [[w:Cell phone|cellphones]], [[w:tablet computer|tablets]] and [[w:game console|game console]]s to engage with stakeholders. ( Wikipedia ) | |||
* '''[[w:Social media marketing|Social media marketing]]''' is the process of gaining [[w:Web traffic|website traffic]] or attention through social media sites.<ref>{{cite journal|author=Trattner, C., Kappe, F.|url=http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf |title=Social Stream Marketing on Facebook: A Case Study|journal= International Journal of Social and Humanistic Computing (IJSHC)|year= 2013|volume=2|issue= 1/2}}</ref> | |||
:'''Types of videos''' according to Lasse Rouhiainen: | |||
:* Tutorial | |||
:* Testimonial ( or case study is a better expression ) | |||
:* Product | |||
:* Story | |||
* '''Lasse advices to maximize your touchpoints''' | |||
::A '''[[w:Touchpoint|Touchpoint]]''' (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a [[w:product (business)|product]], [[w:Service (economics)|service]] or [[w:brand|brand]] with [[w:customer|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)|stakeholders|]], before, during and after a transaction. This may be applied in [[w:business-to-business|business-to-business]] as well as [[w:business-to-consumer|business-to-consumer]] environments. ( Wikipedia ) | |||
''"Make many types of videos as well as a series of videos of some type to maximize the touchpoints."'' - Jubo-jubo | |||
* In [[w:Internet marketing|online marketing]] a '''[[w:landing page|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization|search engine optimized]] search result or an [[w:Ad serving|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia ) | |||
:'''Lasse uses''': | |||
:* '''[[w:Jing (software)]]''' is a [[w:screencast|screencast]]ing [[w:computer program|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith|TechSmith Corporation]].<ref>{{cite news | |||
|title=TechSmith Announces the Jing Project. | |||
|url=http://www.accessmylibrary.com/coms2/summary_0286-33477989_ITM | |||
|work = [[Business Wire]] | |||
|publisher = The Gale Group, Inc. | |||
|location = Okemos, Michigan | |||
|date=28 November 2007 | |||
|accessdate=8 February 2011 | |||
|archiveurl=http://www.webcitation.org/5cyzBYLKM | |||
|archivedate=11 December 2008 | |||
}}</ref><ref name="Riley">{{cite news |last=Riley |first=Duncan |date=2007-07-19 |title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting |url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ |publisher=[[TechCrunch]] |accessdate=2014-07-22 |archiveurl=http://www.webcitation.org/6RFafqRuZ |archivedate=2014-07-22 }}</ref> ( Wikipedia ) | |||
:* '''http://www.powtoon.com/''' - Create animated videos and presentations | |||
:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing|photo messaging]] application ( Wikipedia ) | |||
:* A '''[[w:podcast|podcast]] ''' is a [[w:Digital media|digital medium]] that consists of an episodic series of [[w:digital audio|audio]], [[w:digital video|video]], [[w:digital radio|digital radio]], [[w:PDF|PDF]], or [[w:ePub|ePub]] [[w:Computer file|files]] subscribed to and [[w:download|download]]ed through [[w:web syndication|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia ) | |||
=== Creative Corporate and Marketing Communication - Session 6 - Project plan presentations === | |||
== Successful Event == | == Successful Event == | ||
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* '''[[w:Customer experience systems|Customer experience systems]]''' are integrated [[w:Business Support System|business]] and [[w:operational support systems|operational support systems]] (BSS/OSS) for [[w:telephone company|telephone company]] that particularly address [[w:service provider|service provider]]s’ mandate of focusing on the [[w:customer experience|customer experience]]. [...] the remaining differentiator is how well a company can deliver a customer experience that is ''personalized, rewarding, and meets customer needs''. (Peppers & Rogers 2005) <ref>{{cite book|author1=Martha Rogers|author2=Don Peppers|title=Return on Customer: Creating Maximum Value From Your Scarcest Resource|url=http://books.google.com/books?id=wvd4y742XPoC|accessdate=13 October 2012|date=21 June 2005|publisher=Random House Digital, Inc.|isbn=978-0-385-51030-1}}</ref> ( Wikipedia with modifications ) | * '''[[w:Customer experience systems|Customer experience systems]]''' are integrated [[w:Business Support System|business]] and [[w:operational support systems|operational support systems]] (BSS/OSS) for [[w:telephone company|telephone company]] that particularly address [[w:service provider|service provider]]s’ mandate of focusing on the [[w:customer experience|customer experience]]. [...] the remaining differentiator is how well a company can deliver a customer experience that is ''personalized, rewarding, and meets customer needs''. (Peppers & Rogers 2005) <ref>{{cite book|author1=Martha Rogers|author2=Don Peppers|title=Return on Customer: Creating Maximum Value From Your Scarcest Resource|url=http://books.google.com/books?id=wvd4y742XPoC|accessdate=13 October 2012|date=21 June 2005|publisher=Random House Digital, Inc.|isbn=978-0-385-51030-1}}</ref> ( Wikipedia with modifications ) | ||
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== Read more on marketing: == | == Read more on marketing: == | ||
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== References == | == References == | ||
<references/> | <references/> | ||
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<center>This article '''used to be''' at the address '''<nowiki>https://GloBBA12.si/wiki/Marketing</nowiki>''' from 2012 to 2016 and '''<nowiki>https://wiki.study/regarding/Marketing</nowiki>''' from 2016 to 2020</center> | |||
[[Category:realcontent]] | [[Category:realcontent]] | ||
[[Category:Marketing]] | [[Category:Marketing]] | ||
[[Category:Marketing specialization track]] | [[Category:Marketing specialization track]] | ||