From Consumerium development wiki R&D Wiki
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| == Previous marketing courses ==
| | #REDIRECT [[Marketing#Creative Corporate and Marketing Communication]] |
| * [[Marketing]]
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| == Week 1 ==
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| * '''[[w:Problem-based learning|Problem-based learning]]''' ('''PBL''') is a student-centered [[w:pedagogy|pedagogy]] in which students learn about a subject through the experience of problem solving. ( Wikipedia )
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| * '''[[w:Blogger (service)|Blogger]]''' is a [[w:blog|blog]]-[[w:Weblog software|publishing service]] that allows multi-user blogs with time-stamped entries. It was developed by [[w:Pyra Labs|Pyra Labs]], which was bought by [[w:Google|Google]] in 2003. Generally, the blogs are hosted by Google at a [[w:subdomain|subdomain]] of '''blogspot.com'''. A user can have up to 100 blogs per account. ( Wikipedia )
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| == Week 2 ==
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| * '''[[w:Integrated Marketing Communication|Integrated Marketing Communication]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia )
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Latest revision as of 17:46, 2 April 2020