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Revision as of 22:28, 1 December 2003 by Jukeboksi (talk | contribs) (more specific on threats posed by non-anonymity)
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Anonymity in the context of Consumerium is the ability to fetch and deliver information without being tracked and logged for purposes of statistical analysis and target marketing.

Anonymity is namelessness, craved by the consumer who uses cash, and shunned by the advertiser who wants to push products.