Consumerium:Consumerium Itself

Consumerium, itself makes claims about Consumerium, i.e. what it "is" or "is for":

• A medium for making distribution and acquisition of information on moral purchasing more widely and easily accessible
• A medium to enable a paradigm shift in shopping from affective shopping decisions based on illusions to affective shopping decisions based in information
• A medium to make audio-visual marketing tools available to smaller businesses then previously possible.
• An aid to transparency
• An aid to target R&D and production more precisely due to incresed flow of information

These claims about itself guide the project. If a claim is made in even one place off to the side, it is important, and should be added to the above. If the claim is wrong, change it in the article it came from, and THEN change it here.