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User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions
User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing (edit)
Revision as of 07:03, 4 February 2015
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== Session 3 == | == Session 3 == | ||
== Session 2 == | == Session 2 - Storytelling and corporate communication == | ||
Long story short: Good stories get told over and over. Bad stories not so. | |||
To stay true to truth in marketing communications is essential for long term positive brand image building. If a corporation is spreading dis- or misinformation about its products it will into muck in no-time. | |||
== Session 1 – Storytelling and corporate communication == | == Session 1 – Storytelling and corporate communication == | ||