Many orgs already gather data. See essential projects and interesting projects. But they don't put it in a format that can be filtered for one-purchase at a time for various people's criteria. That's the objective here. At least so far.
Also, there are several points of Consumerium Service access, and they would have to key on some product identifier, and the barcode is the standard one. We also know that it gets scanned at the checkout counter, so it might just be a matter of adding up a score, like a game.
If you think the end user vision is wrongheaded, well, write up some worst cases about it failing. Otherwise there's nothing specific to discuss.