The Consumerium Exchange
The Consumerium Exchange is where people can voice their opinion on which disputed article or campaign is closest to the truth at a certain period of time.
This permits several factions to develop and align behind different views, and for those who choose a faction or a point of view defined by a faction on one issue, it permits buy or not decisions to be made clearly. Without this facility, there will be less "green light" and "red light" clarity, and more "yellow light" ambiguity.