User:Jukeboksi/JT Foxx Megaspeaker event Helsinki: Difference between revisions
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* Speaker and coach [[w:celebrity|celebrity]] | * Speaker and coach [[w:celebrity|celebrity]] | ||
* Celebrity authority | * Celebrity authority | ||
=== On branding === | |||
* [[w:Brand awareness|Brand awareness]] | |||
* [[w:Brand preference|Brand preference]] | |||
* [[w:Brand ambassador|Brand ambassador]] (brand advocacy) | |||
* Brand insistence | |||
=== See also === | === See also === | ||
Revision as of 11:21, 27 June 2016
Free Megaspeaker event in Helsinki
Monday 2016-06-27 at the Radisson Blu Royal Helsinki
Why are you looking to become a great speaker?
- Platform (Platform evangelism but not limited to it)
- Professional (Consultant)
Who is JT Foxx?
- Serial entrepreneur
- International speaker
- Business consultant
- Sales trainer
- Recruitment specialist
- Sports trainer
- Coach
How to make it?
- Employ the Third-party technique (marketing)
- Go beyond Communication to connecting
- Body language and vivid intonation
- Employ entertrainment (portemanteau of entertainment and training) to retain audience interest.
- Branding is important - Personal branding and Brand management
- Do an annual event
- It is about closing the sale
- Think Monetization
Types of speaking
- Keynote speaking
- Education
- Platform speaking is the most profitable speaking arrangement
Tips for successful speaking
- Front-end-model
- 90-minute preview
- 12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6
- Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
- Situation awareness
- Solve problems
- Make yourself valuable
- Mission -> Vision -> Culture
- You should have approx 15 marketing triggers in your speech
- 40% of speaking is the fundamentals and 60% is coaching and branding
- If someone else sells you it is more convincing than if you try to do it yourself
- Pricing psychology is important
Event formats
- 90-minute preview model
- 3 hour preview
- One day event
- 2 day event
Securing an audience
- Registration (1100 for this event)
- Confirmation (682)
- Show-up (282)
Pricing speaking events
- Free event (show up usually 16-18% of confirmed)
- For charge event (show up 10-20% of confirmed)
- Freemium
Levels
- Specialist and generalist
- Speaker and coach authority
- Speaker and coach celebrity
- Celebrity authority
On branding
- Brand awareness
- Brand preference
- Brand ambassador (brand advocacy)
- Brand insistence