Quality: Difference between revisions
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'''Quality''' can be studied objectively (see [[w:Quality]] for a clear explanation of this approach) but for best results here we better understand it as | '''Quality''' can be studied objectively (see [[w:Quality]] for a clear explanation of this approach) but for best results here we better understand it as what the [[consumer]] perceives subjectively of a [[product]]. | ||
In this approach the value contained in a [[brand]] name or attractive [[logo]] is included in the '''perception of quality''', which is a very important consideration for the consumer when s/he has to buy a product of the same [[product group]] to replenish her/his stock. | |||
Latest revision as of 22:06, 28 November 2003
Quality can be studied objectively (see w:Quality for a clear explanation of this approach) but for best results here we better understand it as what the consumer perceives subjectively of a product.
In this approach the value contained in a brand name or attractive logo is included in the perception of quality, which is a very important consideration for the consumer when s/he has to buy a product of the same product group to replenish her/his stock.