Campaigns: Difference between revisions
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==Some preliminary ideas on Campaigns== | ==Some preliminary ideas on Campaigns== | ||
*Anyone can start a campaign on anything, thus becoming a [[Campaigner]] | *Anyone can start a campaign on almost anything, thus becoming a [[Campaigner]] | ||
*You may subscribe only to one of the campaigns targeted at the same thing | *You may subscribe only to one of the campaigns targeted at the same thing | ||
*Campaigners can be [[virtual]] or [[real]] entities (cybercampaigns and realworld campaigns should be treated a little differently, real have more "weight" then virtual) | *Campaigners can be [[virtual]] or [[real]] entities (cybercampaigns and realworld campaigns should be treated a little differently, real have more "weight" then virtual) | ||
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*Campaigns can be [[merge]]d and [[split]] just like traditional incorporated bodies. | *Campaigns can be [[merge]]d and [[split]] just like traditional incorporated bodies. | ||
*Campaigns set a [[score]] for themselves. This is basically just an number. Positive means it's an [[endorsement]] and negative means its a [[boycott]]. | *Campaigns set a [[score]] for themselves. This is basically just an number. Positive means it's an [[endorsement]] and negative means its a [[boycott]]. | ||
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==Score== | ==Score== | ||
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* 2 Strong Support | * 2 Strong Support | ||
* 3 Endorse | * 3 Endorse | ||
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==Campaign Management== | |||
Basically there are two models to Campaign Mangement: | |||
===Central management=== | |||
*The managing entity makes all decisions regarding the campaign and the subscribers get notified of changes and have a possibility to withdraw their vote if the deem the change unacceptable | |||
*Quick response times | |||
===Democratic management=== | |||
*When someone wants to change something they have to submit the proposed change, which then gets voted upon either untill a certain percentage of subscribers have voted or for a certain period of time. | |||
*Propably sluggish response times and low voting participation | |||
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==Cascading Campaign== | ==Cascading Campaign== | ||
Campaigns can be made to cascade. For example a campaign on a product group may cascade to the products belonging to the group or a campaign on a country may cascade to companies outside the country if they are a part of a corporation in the country targeted by the campaign | Campaigns can be made to cascade. For example a campaign on a product group may cascade to the products belonging to the group or a campaign on a country may cascade to companies outside the country if they are a part of a corporation in the country targeted by the campaign | ||
Revision as of 18:05, 4 October 2003
Campaigns are an essential feature.
Campaigns can be calls for boycott or endorsement. They can be targeted at individual products product groups, brands, companies, corporations, advertisements, supply chains, industries or areas. Areas can be provinces or countries.
Some preliminary ideas on Campaigns
- Anyone can start a campaign on almost anything, thus becoming a Campaigner
- You may subscribe only to one of the campaigns targeted at the same thing
- Campaigners can be virtual or real entities (cybercampaigns and realworld campaigns should be treated a little differently, real have more "weight" then virtual)
- Subscribing to a campaign gives a person one vote when meeting is called to make decisions (split, merger, opinion change, nullifying) of the campaign
- Campaigns can be merged and split just like traditional incorporated bodies.
- Campaigns set a score for themselves. This is basically just an number. Positive means it's an endorsement and negative means its a boycott.
Score
One idea is to use a seven step system for scores as follows:
- -3 Boycott
- -2 Strong Avoid
- -1 Avoid
- 0 Neutral
- 1 Support
- 2 Strong Support
- 3 Endorse
Campaign Management
Basically there are two models to Campaign Mangement:
Central management
- The managing entity makes all decisions regarding the campaign and the subscribers get notified of changes and have a possibility to withdraw their vote if the deem the change unacceptable
- Quick response times
Democratic management
- When someone wants to change something they have to submit the proposed change, which then gets voted upon either untill a certain percentage of subscribers have voted or for a certain period of time.
- Propably sluggish response times and low voting participation
Cascading Campaign
Campaigns can be made to cascade. For example a campaign on a product group may cascade to the products belonging to the group or a campaign on a country may cascade to companies outside the country if they are a part of a corporation in the country targeted by the campaign
Who decides on Cascading
The question on should the use of this option to cascade a campaign be made by the campaigner or the consumer is yet unresolved.
See also:
- Feedback to the producer can be used to enhance the power of a campaign
- Life exchange this article is radical and uses the word "profit" inappropriatelly, but it's thought provoking