User:Jukeboksi/BBA studies/Nonprofit-markkinointi: Difference between revisions
(started the === Planning the message === portion) |
(Starting on === Planning the graphical image ===) |
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* [[w:Empathy|Empathy]] and [[w:solidarity|solidarity]] | * [[w:Empathy|Empathy]] and [[w:solidarity|solidarity]] | ||
* [[w:Equality|Equality]] | * [[w:Equality|Equality]] | ||
=== Planning the graphical image === | |||
* Light eminating from a screen is expressed within the [[w:RGB color model|RGB color model]]. Combining all three lights; Red, Green and Blue gives white light. | |||
* Color printed on paper is usually expressed within the [[w:CMYK color model|CMYK color model]]. Combining all colors; Cyan, Magenta, Yellow gives an impure black. The 'K' represents the black ink used to make pure black and grays. | |||
* For consumer to perceive same color in [[w:print|print media]] and [[w:display device|display device]] one must match RGB lights to CMYK colors and CMYK colors to RGB lights | |||
=== Planning the video production === | === Planning the video production === | ||