User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions
(defining porblem and learning objectives for session 5 and 6) |
(brand == "the entire experience your prospects and customers have with your company, product or service." ( marketingmo.com )) |
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::** Tangible elements of brand management include the product itself; look, price, the packaging, etc. | ::** Tangible elements of brand management include the product itself; look, price, the packaging, etc. | ||
::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia ) | ::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia ) | ||
* [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref> | |||
== Session 4 and 5 - Brand identity and image == | == Session 4 and 5 - Brand identity and image == | ||