User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions

    (defining porblem and learning objectives for session 5 and 6)
    Line 1: Line 1:
    == Session 5 and 6 - Brand strategy ==
    == Session 5 and 6 - Brand strategy ==
    Problem: How to create a brand strategy?
    Learning objectives:
    :#What kind of brand strategies exist?
    :## Examples?
    :## Comparison?
    :#When to outsource / not to outsource?
    :## Advantages / disadvantages?
    :# What's the interrelation between a brand strategy and a brand portfolio?


    * '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity.  
    * '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity.  
    Line 11: Line 20:
    == Session 4 and 5 - Brand identity and image ==
    == Session 4 and 5 - Brand identity and image ==
    Problem: How to manage brand identity?
    Problem: How to manage brand identity?
    Questions:
    Learning objectives:
    :#What is the interrelation between brand identity and brand image?
    :#What is the interrelation between brand identity and brand image?
    :#When and how to rebrand?
    :#When and how to rebrand?