User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions

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== Session 5 and 6 - Brand strategy ==

* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]].

::: Developing a good relationship with the [[w:target market|target market]] is essential for brand management.

::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.

::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia )

== Session 4 and 5 - Brand identity and image ==

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::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia )

* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]].

~~::: Developing a good relationship with the [[w:target market|target market]] is essential for brand management.~~

~~::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.~~

::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia )

* '''[[w:Rebranding|Rebranding]]''' is a [[w:marketing|marketing]] strategy in which a new name, term, symbol, design, or combination thereof is created for an established [[w:brand|brand]] with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.