User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions

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== Session 4 and 5 - Brand identity and image ==

* '''Brand identity''' is the ''expression'' of the brand vs. '''brand image''' is the ''perception''

Problem: How to manage brand identity?

Questions:

:#What is the interrelation between brand identity and brand image?

:#When and how to rebrand?

:#Risks and challenges?

:#Trends?

:#Examples of good and bad brand management?

{{Q|'''Brand identity''' is the ''expression'' of the brand vs. '''brand image''' is the ''perception''|jubo-jubo|difference between brand identity and brand image}}

::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia )