User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions
(== Session 4 and 5 - Brand identity and image == + definition of brand identity and Brand identity and brand image) |
(+ definition w:brand management) |
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::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia ) | ::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia ) | ||
* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]]. | |||
::: Developing a good relationship with the [[w:target market|target market]] is essential for brand management. | |||
::** Tangible elements of brand management include the product itself; look, price, the packaging, etc. | |||
::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia ) | |||
== Session 3 and 4 - Visual brand identity == | == Session 3 and 4 - Visual brand identity == | ||