Brand: Difference between revisions
'''Brand is a feature of product'''
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'''Brand is a feature of [[product]]''' | '''Brand is a [[feature]] of [[product]]''' | ||
A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself. | A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself. | ||
The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | ||